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Looe Tourism Ambassador Scheme

Empowering Leadership

Ambassadors stand for excellence in tourism, uncompromising professionalism and provide solution focussed support, with our visitors experience at the heart of everything we do.

With the wealth of expertise and skills of business leaders, owners and managers delivering support and passing on advice in the hospitality sector. Collaboration is key for the future success to strengthen the industry’s offering in Looe.

Looe Tourism Ambassador Scheme will build strong connections with Looe and surrounding areas to provide support and inspiration to all hospitality businesses, and through the scheme attract, train, and retain the best business leaders and staff, irrespective of background and circumstance.

The goal to expand the membership base to create more knowledge sharing opportunities that will benefit the whole sector. With a common belief and aim to continue to thrive and transform the hospitality and business sector to deliver the best holiday experience for visitors.

Listen to broadcaster and presenter Mike Allsopp, as he interviews Looe Local Tourism Ambassadors

Core Values

We strive for Excellence • We are Uncompromising • We are Supportive • We Discover • We implement Solutions

Vision Statement:

Looe Tourism Ambassador Scheme will be a leading organisation in delivering and inspiring uncompromising support and services for all tourism and hospitality across Looe, Cornwall. Creating a strong well-connected network of strategic professionals to serve our town with insight and knowledge for the inclusive advancement of the hospitality, leisure, food, and activity trade delivering the best holiday experience for new and regular visitors.

Mission Statement

Looe Tourism Ambassador Scheme leaders will form a supportive and collaborative network that allows hospitality businesses to run more efficiently, share best practice, attract, train, and retain the best business leaders delivering equal opportunities for all business managers, and leaders irrespective of background and circumstance.

Our specialist professionals provide a commercial engine that supports the demands of running the Looe voluntary Tourism Ambassador Scheme, seeking new opportunities to benefit business owners and managers alike

Looe Tourism Ambassador Scheme

A selection of Looe’s business leaders, owners, managers and local hospitality businesses have come together to form a new voluntary group and have jointly launched Looe Tourism Ambassador Scheme in partnership with Visit Looe and Looe Town Council, who will facilitate supportive and collaborative networking to allow hospitality businesses to drive positive change throughout Looe.

Our core values are embodied through:

Development

  • Outcomes proven by client testimonials
  • Organisational development
  • Raising profile with businesses

Support

  • Personalised and social support for every member
  • Coaching culture established
  • Progressive research culture
  • Volunteer leaders’ generosity to share their own learning to SME’s sole traders, businesses, and organisations

Excellence

  • Outstanding hospitality outcomes compared to National Data
  • Growth of the number of bookings throughout the winter and summer months in terms of bottom-line profit
  • Autonomy, influence, integrity, challenge, and purpose
  • Respect for other journeys

Solutions

  • Pursue solutions for business Ambassadors to overcome obstacles
  • Ambassadors empower businesses through development